I like its taste. It’s not too sweet or too thick, and that’s a big plus for me. I was looking for this kind of light and not too sweet protein powders! I just got my order delivered, but I am going to place another order very soon. The powder melts well. The coffee taste is like a cheap instant coffee, which I don’t mind at all!
This is my second tub of Vital Proteins. The Cold Brew Coffee flavor is the perfect pre-workout protein supplement as it has some caffeine for morning fitness class. Tastes great and smells great too! Just don't use too much water or it will taste watered-down. Use a shaker cup for best results mixing.
I was a bit skeptical of the cold brew coffee flavor (I enjoy their chocolate), but this one is a winner. It’s not overly coffee, closer to maybe a mocha, but still does the trick. I take it first thing in the morning and have replaced my morning coffee with it (I still will have an espresso later pre-workout). This is also my first protein with collagen - I can’t make any claims about that yet but everything I’ve read about it seems a good addition to my protein supplementation. For reference I use their cold brew flavor first thing in the morning, I’ll have a whey isolate after workout, and then I’ll have Vital’s chocolate flavor before bedtime.